Virpi Blom is a Web Concept & Project Expert at North Patrol. Her expertise covers web concepts, content strategies, user experience and overall planning of web projects. She consults on matters of concept design and strategic roadmaps, as well as on designing and documenting the functional requirements. Virpi has over 15 years of experience with web sites, intranets and extranets from the viewpoint of their planning, defining, design, copywriting and usability testing. She has specialized in ensuring the positive user experience, regarding both form and function.